I didn’t set out to create a brand.
I set out to reclaim a legacy – one I knew deep down I was meant to live, but had spent too many years dimming to make others comfortable.
There was a moment – quiet but defining – when I realized I wasn’t just shrinking in rooms. I was shrinking in my own life. Shrinking in conversations. In my vision. In how I dressed. In how I spoke. In how I carried myself. I wasn’t invisible, but I wasn’t fully seen either – and truth be told, I wasn’t fully showing up.
Aunt Bougie™ was born the day I decided I wasn’t just shrinking no longer going to apologize for being powerful, polished, and present.
This brand is not about perfection or performance. It’s about presence.
It’s about power without aggression.
Poise without silence.
And polish without pretense.
I saw a gap in how people showed up – myself included. We were taught how to “present” ourselves in public but not always empowered to own ourselves along with the room. We could mimic charm but still struggle with confidence. We know the rules but not how to lead with our essence. And in that space, I found my calling.
Aunt Bougie™ is an empire of transformation – family-style, legacy-centered, and rooted in the truth that how you show up shapes what you attract, how you’re treated, and how you lead.
This brand is for:
📍 The up coming unsure how to carry themselves in high-stakes spaces.
📍 The grown rediscovering their image, boundaries, and brilliance.
📍 The teen who needs to see that refinement is power, not performance.
📍 Parents who want more for their child, ready to walk it out together.
📍 The everyday person who knows their presence deserves an upgrade.
I built Aunt Bougie™ to be a movement, not a moment.
This is not just a coaching brand. It’s a lifestyle. A legacy. A curriculum for how we elevate, embody, and execute who we really are – with Presence, Power,, and Poise in every Place.
From digital memberships and etiquette labs to closet overhauls and legacy coaching for families, this is the bougie rebirth you’ve been waiting for.
I no longer shrink.
I stand.
I show up.
I build.
And I invite you to do the same.
Let’s get BougieBUILT™.
Welcome to Aunt Bougie™.
With Timeless Poise, Polished Power, Our Place to Become,
Aunt Bougie™ 